IDENTITY

The ampersand is dynamic and exemplifies the eclectic nature of AN&SC and the city of Austin. The typographic archetype is used in small contexts, where the illustrative form is used in large contexts. The typography is Didactic Avenir which is balanced by quirky and approachable Archer, mirroring the character of AN&SC.

PRINT ADVERTISEMENTS

The print ads showcase iconic Austin personalities engaging with nature at the Austin Nature & Science Center.

BROCHURE AND PASSCODE

The brochure is a tool for generating interest in the exhibits, providing information, and guiding visitors around the park. The Passcode game makes navigating the Center an engaging experience, at all ages! Visitors may start and complete the game at any point,  learning fun facts along the way. Upon completion, participants may redeem points for having the correct answer.

WAYFINDING & SIGNAGE 

The exhibit signs juxtapose imagery of animals with a special characteristic of that animal, such as diet or habitat. Dynamic imagery prompts reading and retainment of fun facts listed below.

"WILD THING" - 1970's REOPENING EVENT 

To celebrate the new park design and generate awareness, AN&SC will host a 55th anniversary reopening event. This event will entertain, inform and inspire visitors to come more often!

SOCIAL MEDIA 

The AN&SC #SeetheNatives frame is a pop-up photo booth, capturing Austin's native people and places on Instagram. Representatives will provide an AN&SC information card to participants, letting them know where they can retrieve their photos. This campaign promotes awareness for the center and encourages Austinites to observe their natural environment.

SEED PACKET 

Each month AN&SC will provide a mystery seed featuring packet design from a local Austin artist. This entices guests to revisit the center each month. The mystery element requires that visitors become physically engaged with their environment. 

ADOPT A GARDEN PLOT

AN&SC will allow local organizations and businesses to adopt a plot in the Center to maintain. This promotes community involvement, and causes visitors personally invest in their natural environment.

WEB 

AN&SC now has a web domain of it's own, separate from Austin Parks and Recreation. Key information about exhibits and events are highlighted, with more information accessible in a way that is easy to navigate.